Thought Leadership in Brand Management

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Title Thought Leadership in Brand Management
Author Jevons, Colin; Buil, Isabel; Merrilees, Bill; Chernatony, L. de
Editor C. Jevons, I. Buil, B. Merrilees, L de Chernatony
Year Published 2011
Publisher Elsevier
Citation Journal of Business Research, Vol. n/a(n/a), pp. 1-3
Peer Reviewed No
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.jbusres.2011.07.016
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Non Refereed Journal Articles

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