Thought Leadership in Brand Management
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| Title | Thought Leadership in Brand Management |
|---|---|
| Author | Jevons, Colin; Buil, Isabel; Merrilees, Bill; Chernatony, L. de |
| Editor | C. Jevons, I. Buil, B. Merrilees, L de Chernatony |
| Year Published | 2011 |
| Publisher | Elsevier |
| Citation | Journal of Business Research, Vol. n/a(n/a), pp. 1-3 |
| Peer Reviewed | No |
| Published | Yes |
| Alternative URI | http://dx.doi.org/10.1016/j.jbusres.2011.07.016 |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Non Refereed Journal Articles |
Please use this identifier to cite this record: http://hdl.handle.net/10072/45824
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