Thought Leadership in Brand Management

There are no files associated with this record.

Title Thought Leadership in Brand Management
Author Jevons, Colin; Buil, Isabel; Merrilees, Bill; Chernatony, L. de
Editor C. Jevons, I. Buil, B. Merrilees, L de Chernatony
Year Published 2011
Publisher Elsevier
Citation Journal of Business Research, Vol. n/a(n/a), pp. 1-3
Peer Reviewed No
Published Yes
Alternative URI
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Non Refereed Journal Articles

Show full item record

Griffith University copyright notice