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dc.contributor.authorJevons, Colin
dc.contributor.authorBuil, Isabel
dc.contributor.authorMerrilees, Bill
dc.contributor.authorde Chernatony, L.
dc.contributor.editorC. Jevons, I. Buil, B. Merrilees, L de Chernatony
dc.date.accessioned2017-05-03T13:59:50Z
dc.date.available2017-05-03T13:59:50Z
dc.date.issued2011
dc.date.modified2012-07-12T23:08:28Z
dc.identifier.issn00198501
dc.identifier.doi10.1016/j.jbusres.2011.07.016
dc.identifier.urihttp://hdl.handle.net/10072/45824
dc.description.abstractTo advance branding research
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeUSA
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto3
dc.relation.ispartofedition2011
dc.relation.ispartofissuen/a
dc.relation.ispartofjournalJournal of Business Research
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150503
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.titleThought Leadership in Brand Management
dc.typeJournal article
dc.type.descriptionC2 - Articles (Other)
dc.type.codeC - Journal Articles
gro.date.issued2011
gro.hasfulltextNo Full Text
gro.griffith.authorMerrilees, Bill J.


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