Thought Leadership in Brand Management

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Title Thought Leadership in Brand Management
Author Jevons, Colin; Buil, Isabel; Merrilees, Bill; Chernatony, L. de
Journal Name Journal of Business Research
Editor C. Jevons, I. Buil, B. Merrilees, L de Chernatony
Year Published 2011
Place of publication USA
Publisher Elsevier
Abstract To advance branding research
Peer Reviewed No
Published Yes
Alternative URI
Volume n/a
Issue Number n/a
Edition 2011
Page from 1
Page to 3
ISSN 0019-8501
Date Accessioned 2012-01-15; 2012-07-12T23:08:28Z
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
Publication Type Non Refereed Journal Articles
Publication Type Code c2

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