Thought Leadership in Brand Management
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| Title | Thought Leadership in Brand Management |
|---|---|
| Author | Jevons, Colin; Buil, Isabel; Merrilees, Bill; Chernatony, L. de |
| Journal Name | Journal of Business Research |
| Editor | C. Jevons, I. Buil, B. Merrilees, L de Chernatony |
| Year Published | 2011 |
| Place of publication | USA |
| Publisher | Elsevier |
| Abstract | To advance branding research |
| Peer Reviewed | No |
| Published | Yes |
| Alternative URI | http://dx.doi.org/10.1016/j.jbusres.2011.07.016 |
| Volume | n/a |
| Issue Number | n/a |
| Edition | 2011 |
| Page from | 1 |
| Page to | 3 |
| ISSN | 0019-8501 |
| Date Accessioned | 2012-01-15; 2012-07-12T23:08:28Z |
| Date Available | 2012-07-12T23:08:28Z |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing Management (incl Strategy and Customer Relations) |
| URI | http://hdl.handle.net/10072/45824 |
| Publication Type | Non Refereed Journal Articles |
| Publication Type Code | c2 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/45824
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