dc.contributor.author | Jevons, Colin | |
dc.contributor.author | Buil, Isabel | |
dc.contributor.author | Merrilees, Bill | |
dc.contributor.author | de Chernatony, L. | |
dc.contributor.editor | C. Jevons, I. Buil, B. Merrilees, L de Chernatony | |
dc.date.accessioned | 2017-05-03T13:59:50Z | |
dc.date.available | 2017-05-03T13:59:50Z | |
dc.date.issued | 2011 | |
dc.date.modified | 2012-07-12T23:08:28Z | |
dc.identifier.issn | 00198501 | |
dc.identifier.doi | 10.1016/j.jbusres.2011.07.016 | |
dc.identifier.uri | http://hdl.handle.net/10072/45824 | |
dc.description.abstract | To advance branding research | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Elsevier | |
dc.publisher.place | USA | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 1 | |
dc.relation.ispartofpageto | 3 | |
dc.relation.ispartofedition | 2011 | |
dc.relation.ispartofissue | n/a | |
dc.relation.ispartofjournal | Journal of Business Research | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Marketing Management (incl. Strategy and Customer Relations) | |
dc.subject.fieldofresearch | Business and Management | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearchcode | 150503 | |
dc.subject.fieldofresearchcode | 1503 | |
dc.subject.fieldofresearchcode | 1505 | |
dc.title | Thought Leadership in Brand Management | |
dc.type | Journal article | |
dc.type.description | C2 - Articles (Other) | |
dc.type.code | C - Journal Articles | |
gro.date.issued | 2011 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Merrilees, Bill J. | |