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dc.contributor.authorHachemi Aliouche, E.
dc.contributor.authorA. Schlentrich, Udo
dc.contributor.authorFrazer, Lorelle
dc.contributor.editorJoyce A. Young
dc.date.accessioned2017-05-03T12:00:31Z
dc.date.available2017-05-03T12:00:31Z
dc.date.issued2012
dc.date.modified2012-07-13T05:17:48Z
dc.identifier.issn1046669X
dc.identifier.doi10.1080/1046669X.2012.635371
dc.identifier.urihttp://hdl.handle.net/10072/45867
dc.description.abstractUsing an integrated model of international expansion, this study develops separate rankings of 143 potential target countries for United States-based and Australia-based franchise firms. Based on an assessment that takes into account market opportunity, market risks, and distance, the model ranks countries according to their opportunity=risk profiles. The results of the model suggest that Australian franchise firms assign an overwhelming importance to distance in their international expansion activities in actual practice, contradicting their claims that market opportunity is their paramount determinant of international expansion. These results confirm the lack of a strategic approach to international expansion by many franchise firms.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom77
dc.relation.ispartofpageto97
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Marketing Channels
dc.relation.ispartofvolume19
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1505
dc.titleInternationalization Modeling: A Comparative Analysis of American and Australian Franchise Firms
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2012
gro.hasfulltextNo Full Text
gro.griffith.authorFrazer, Lorelle


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