Internationalization Modeling: A comparative Analysis of American and Australian Franchise Firms

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Title Internationalization Modeling: A comparative Analysis of American and Australian Franchise Firms
Author Aliouche, E. Hachemi; Schlentrich, Udo; Frazer, Lorelle
Journal Name Journal of Marketing Channels
Editor Joyce A. Young
Year Published 2012
Place of publication Philadelphia
Publisher Taylor & Francis/Routledge
Abstract Using an integrated model of international expansion, this study develops separate rankings of 143 potential target countries for United States-based and Australia-based franchise firms. Based on an assessment that takes into account market opportunity, market risks, and distance, the model ranks countries according to their opportunity=risk profiles. The results of the model suggest that Australian franchise firms assign an overwhelming importance to distance in their international expansion activities in actual practice, contradicting their claims that market opportunity is their paramount determinant of international expansion. These results confirm the lack of a strategic approach to international expansion by many franchise firms.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/1046669X.2012.635371
Volume 19
Issue Number 1
Page from 77
Page to 97
ISSN 1046-669X
Date Accessioned 2011-11-18; 2012-07-13T05:17:48Z
Date Available 2012-07-13T05:17:48Z
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing
URI http://hdl.handle.net/10072/45867
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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