A brand orientation typology for SMEs: a case research approach

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Title A brand orientation typology for SMEs: a case research approach
Author Wong, Ho Yin; Merrilees, Bill
Editor Dr Richard C. Leventhal
Year Published 2005
Publisher Emerald Group Publishing Limited
Citation Journal of Product & Brand Management, Vol. 14(3), pp. 155-162
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/1061-0421.htm
Alternative URI http://dx.doi.org/10.1108/10610420510601021
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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