Marketing stakeholder analysis: branding the Brisbane Goodwill Games

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Title Marketing stakeholder analysis: branding the Brisbane Goodwill Games
Author Merrilees, Bill; Getz, Don; O'Brien, Daniel James
Editor Michael Jay Polonsky
Year Published 2005
Publisher Emerald Group Publishing Limited
Citation European Journal of Marketing, Vol. 39(9/10), pp. 1060-1077
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/0309-0566.htm
Alternative URI http://dx.doi.org/10.1108/03090560510610725
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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