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dc.contributor.authorWeaven, Scott
dc.contributor.authorFrazer, Lorelle
dc.date.accessioned2017-05-03T12:01:46Z
dc.date.available2017-05-03T12:01:46Z
dc.date.issued2005
dc.date.modified2007-03-19T21:44:02Z
dc.identifier.issn13215906
dc.identifier.urihttp://hdl.handle.net/10072/4601
dc.description.abstractThe Australian franchising sector is expanding rapidly. This paper examines the nature of the sector's growth and whether such rapid expansion is necessarily positive for the sector. A comprehensive survey of the population of Australian business format franchisors was conducted in 2004 to examine trends in the sector and to assess the level of growth and maturity. The findings indicate that whilst rapid growth in the number of franchise systems and units has occurred, many systems remain small and may not be viable. Franchisors report difficulty in finding enough suitable franchisees to allow their systems to grow and appear to be resorting to alternative strategies, including mobile franchising, multiple unit and multiple concept franchising, as well as international expansion, in order to stimulate growth at the system level.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherQld University of Technology and Monash University
dc.publisher.placeBrisbane and Caufield East, Australia
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom31
dc.relation.ispartofpageto45
dc.relation.ispartofissue2
dc.relation.ispartofjournalSmall enterprise research: The journal of SEAANZ
dc.relation.ispartofvolume13
dc.rights.retentionY
dc.subject.fieldofresearchBanking, finance and investment
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3502
dc.subject.fieldofresearchcode3506
dc.titleCurrent Status of Franchising in Australia
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2005
gro.hasfulltextNo Full Text
gro.griffith.authorWeaven, Scott K.


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    Contains articles published by Griffith authors in scholarly journals.

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