Current Status of Franchising in Australia

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Title Current Status of Franchising in Australia
Author Weaven, Scott Keith W; Frazer, Lorelle
Journal Name Small Enterprise Research: The Journal of SEAANZ
Editor Brian Gibson
Year Published 2005
Place of publication Murdoch, Western Australia
Publisher Small Enterprise Association of Australia and New Zealand
Abstract The Australian franchising sector is expanding rapidly. This paper examines the nature of the sector's growth and whether such rapid expansion is necessarily positive for the sector. A comprehensive survey of the population of Australian business format franchisors was conducted in 2004 to examine trends in the sector and to assess the level of growth and maturity. The findings indicate that whilst rapid growth in the number of franchise systems and units has occurred, many systems remain small and may not be viable. Franchisors report difficulty in finding enough suitable franchisees to allow their systems to grow and appear to be resorting to alternative strategies, including mobile franchising, multiple unit and multiple concept franchising, as well as international expansion, in order to stimulate growth at the system level.
Peer Reviewed Yes
Published Yes
Volume 13
Issue Number 2
Page from 31
Page to 45
ISSN 1321-5906
Date Accessioned 2006-02-01
Date Available 2007-03-19T21:44:02Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/4601
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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