Antecedents and Consequences of Consumer Value: A Longitudinal Study of Timeshare Owners

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Title Antecedents and Consequences of Consumer Value: A Longitudinal Study of Timeshare Owners
Author Bradley, Graham Leslie; Sparks, Beverley
Journal Name Journal of Travel Research
Editor Richard Perdue
Year Published 2012
Place of publication United States
Publisher Sage Publications
Abstract Why do travel and tourism consumers appraise products as more or less favorable, and what makes them change their appraisals over time? In addressing these two fundamental questions, we focus on the construct of consumer value, a construct often regarded as pivotal in determining customer satisfaction and loyalty. In this paper, we propose and test a model of the antecedents and consequences of change in consumer value. We used a key sector of the tourism industry, timeshare, as the context for this research. Self-report data were obtained from 580 owners of timeshare on two occasions, twelve months apart. Results from this longitudinal study showed that selected consumer, product, consumption experience, and learning experience factors predicted changes in value, and these value changes, in turn, predicted shifts over time in satisfaction and repurchase intent. The findings provide new insights as to the role of value in consumer appraisals and actions.
Peer Reviewed Yes
Published Yes
Alternative URI
Volume 51
Issue Number 2
Page from 191
Page to 204
ISSN 0047-2875
Date Accessioned 2012-05-08
Language en_US
Research Centre Behavioural Basis of Health; Menzies Health Institute Qld; Griffith Institute For Tourism
Faculty Griffith Health Faculty
Subject Industrial and Organisational Psychology; Tourism Marketing; Tourist Behaviour and Visitor Experience
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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