Exits and expectations: why disappointed franchisees leave

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Title Exits and expectations: why disappointed franchisees leave
Author Frazer, Lorelle; Winzar, Hume Francis
Journal Name Journal of Business Research
Editor Dr Arch Woodside, M. Laroche (Managing Editor)
Year Published 2005
Place of publication www.sciencedirect.com
Publisher Elsevier
Abstract Numerous studies of franchisee failure have been conducted with mixed results reported due to methodological differences and the definition of failure used. There has been an emphasis in the literature on estimating and comparing the failure rates for these organisations. This paper acknowledges that franchisee failure is a concern but concentrates on the causes of failure. To do so, a definition of 'negative franchisee exits' is developed to overcome deficiencies in previous definitions of failure. The research is carried out in two stages. Firstly, franchisors and their ex-franchisees are interviewed. Then, the insights gained from the qualitative research are used to develop a model for the second stage of the research. Findings from a survey of franchisors indicate that franchise system size, level of franchisee investment and degree of conflict are related to the incidence of negative franchisee exits.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.elsevier.com/wps/find/journaldescription.cws_home/505722/description#description
Copyright Statement Copyright 2005 Elsevier : Reproduced in accordance with the copyright policy of the publisher : This journal is available online - use hypertext links.
Volume 58
Issue Number 11
Edition November
Page from 1534
Page to 1542
ISSN 0148-2963
Date Accessioned 2005-12-22
Language en_AU
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/4617
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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