Price elasticity in sport clubs: Measurement and empirical findings

Abstract

Pricing becomes more important to many enterprises and organisations. This is also the case for non-profit sport clubs. For sport clubs it is important to know about members’ responses to changes in membership fees and about their price elasticity, respectively. However up to now, no studies have been carried out about price elasticity in sport clubs, as most studies focus on spectator sport and other non-profit organisations. This book provides a theoretical model of price elasticity in sport clubs and a classification of methods for measuring price elasticity. Moreover several literature reviews with regard to membership fees in sport clubs and price elasticity of sport demand are presented. In the empirical part of the book, the design and results of 21 sport-specific studies about price elasticity in German sport clubs are presented and discussed, with a strong focus on methodological aspects. From price elasticity simulations, recommendations about pricing in sport clubs are derived. This book can be useful for Bachelor, Master, and PhD students, for researchers in the field of sport economics and sport management, and for decision-makers in sport clubs and sport federations.