Exploring loyal qualities: assessing survey-based loyalty measures

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Title Exploring loyal qualities: assessing survey-based loyalty measures
Author Rundle-Thiele, Sharyn
Editor Charles L. Martin
Year Published 2005
Publisher Emerald Group Publishing Limited
Citation Journal of Services Marketing, Vol. 19(7), pp. 492-500
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/0887-6045.htm
Alternative URI http://dx.doi.org/10.1108/08876040510625990
Research Centre Population and Social Health Research Program
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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