Exploring the role of employees in the delivery of the brand: a case study approach

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Title Exploring the role of employees in the delivery of the brand: a case study approach
Author King, Ceridwyn; Grace, Debra Ann
Editor Len Tiu Wright
Year Published 2005
Publisher Emerald Group Publishing Limited
Citation Qualitative Market Research: An International Journal, Vol. 8(3), pp. 277-295
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/2160080303.html
Alternative URI http://dx.doi.org/10.1108/13522750510603343
Copyright Statement Copyright 2005 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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