Exploring the role of employees in the delivery of the brand: a case study approach
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| 29207_1.pdf | 122Kb | Adobe PDF | View |
| Title | Exploring the role of employees in the delivery of the brand: a case study approach |
|---|---|
| Author | King, Ceridwyn; Grace, Debra Ann |
| Editor | Len Tiu Wright |
| Year Published | 2005 |
| Publisher | Emerald Group Publishing Limited |
| Citation | Qualitative Market Research: An International Journal, Vol. 8(3), pp. 277-295 |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/2160080303.html |
| Alternative URI | http://dx.doi.org/10.1108/13522750510603343 |
| Copyright Statement | Copyright 2005 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version. |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/4653
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