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Exploring the role of employees in the delivery of the brand: a case study approach

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Title Exploring the role of employees in the delivery of the brand: a case study approach
Author King, Ceridwyn; Grace, Debra Ann
Journal Name Qualitative Market Research: An International Journal
Editor Len Tiu Wright
Year Published 2005
Place of publication Bradford, UK
Publisher Emerald Group Publishing Limited
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/2160080303.html
Alternative URI http://dx.doi.org/10.1108/13522750510603343
Copyright Statement Copyright 2005 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version.
Volume 8
Issue Number 3
Page from 277
Page to 295
ISSN 1352-2752
Date Accessioned 2005-12-12
Date Available 2009-03-12T06:32:38Z
Language en_AU
Research Centre Centre for Tourism, Sport and Services Research
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
URI http://hdl.handle.net/10072/4653
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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