Service branding: consumer verdicts on service brands

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Title Service branding: consumer verdicts on service brands
Author Grace, Debra Ann; O'Cass, Aron
Year Published 2005
Publisher Pergamon Press
Citation Journal of Retailing and Consumer Services, Vol. 12, pp. 125-139
Peer Reviewed Yes
Published Yes
Publisher URI http://www.elsevier.com/wps/find/journaldescription.cws_home/30446/description#description
Copyright Statement Copyright 2005 Elsevier : Reproduced in accordance with the copyright policy of the publisher : This journal is available online - use hypertext links.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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