Service branding: consumer verdicts on service brands

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Title Service branding: consumer verdicts on service brands
Author Grace, Debra Ann; O'Cass, Aron
Year Published 2005
Publisher Pergamon Press
Citation Journal of Retailing and Consumer Services, Vol. 12(2), pp. 125-139
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.jretconser.2004.05.002
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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