An examination of the antecedents of repatronage intentions across different retail store formats

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Title An examination of the antecedents of repatronage intentions across different retail store formats
Author Grace, Debra Ann; O'Cass, Aron
Journal Name Journal of Retailing and Consumer Services
Editor Harry Timmermans
Year Published 2005
Place of publication Oxford, UK
Publisher Pergamon Press
Abstract This study explores the extent to which repatronage intentions of retail stores are affected by perceived value for money, customer satisfaction and consumption feelings. In addition, we examine the effect of store service provision as an antecedent to such consumer evaluations of retail stores. These relationships are modeled overall and then examined in the context of both department stores (defined as mass-merchandisers, which highlight quality image and high customer service) and discount stores (defined as mass-merchandisers with an emphasis on self-service and low prices). While all paths (except one) were significant in the overall model, differences were found when comparing the department and discount store models. Overall, perceived value for money played a much more significant role in the discount store model, whereas consumption feelings were shown to be more central to the department store model.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.elsevier.com/wps/find/journaldescription.cws_home/30446/description#description
Copyright Statement Copyright 2005 Elsevier : Reproduced in accordance with the copyright policy of the publisher : This journal is available online - use hypertext links.
Volume 12
Page from 227
Page to 243
ISSN 0969-6989
Date Accessioned 2005-12-12
Date Available 2007-03-19T21:42:30Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/4656
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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