SportWay toward sport event consumption

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Title SportWay toward sport event consumption
Author Funk, Daniel Carl; Neale, Larry; Filo, Kevin Robert
Publication Title Proceedings from the 2008 Sport Marketing Association Conference, Bridging the Gap
Editor Jeffrey James
Year Published 2008
Abstract Research has lead to a proliferation of multi-attribute scales to understand the motives for sport event attendance. The large number of potential motives, coupled with the long questionnaires needed to measure them, creates challenges for sport marketing research in natural populations. This research brings parsimony to the study of sport consumer behaviour by developing and testing a core set of five SportWay facets of motivation. Results provide guidance to sport marketing professionals and academics in survey development decisions related to selecting the most appropriate motives and items.
Peer Reviewed No
Published Yes
Publisher URI http://www.sportmarketingassociation.com/conference.aspx
Copyright Statement Copyright remains with the author 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
ISBN 978-0-646-50941-9
Conference name Sport Marketing Association 2008
Location Gold Coast, Australia
Date From 2008-07-16
Date To 2008-07-20
URI http://hdl.handle.net/10072/46640
Date Accessioned 2011-11-02
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Sport and Leisure Management
Publication Type Conference Publications (Full Written Paper - Non-Refereed)
Publication Type Code e2

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