SportWay toward sport event consumption
| File | Size | Format | |
|---|---|---|---|
| 73940_1.pdf | 467Kb | Adobe PDF | View |
| Title | SportWay toward sport event consumption |
|---|---|
| Author | Funk, Daniel Carl; Neale, Larry; Filo, Kevin Robert |
| Publication Title | Proceedings from the 2008 Sport Marketing Association Conference, Bridging the Gap |
| Editor | Jeffrey James |
| Year Published | 2008 |
| Abstract | Research has lead to a proliferation of multi-attribute scales to understand the motives for sport event attendance. The large number of potential motives, coupled with the long questionnaires needed to measure them, creates challenges for sport marketing research in natural populations. This research brings parsimony to the study of sport consumer behaviour by developing and testing a core set of five SportWay facets of motivation. Results provide guidance to sport marketing professionals and academics in survey development decisions related to selecting the most appropriate motives and items. |
| Peer Reviewed | No |
| Published | Yes |
| Publisher URI | http://www.sportmarketingassociation.com/conference.aspx |
| Copyright Statement | Copyright remains with the author 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author. |
| ISBN | 978-0-646-50941-9 |
| Conference name | Sport Marketing Association 2008 |
| Location | Gold Coast, Australia |
| Date From | 2008-07-16 |
| Date To | 2008-07-20 |
| URI | http://hdl.handle.net/10072/46640 |
| Date Accessioned | 2011-11-02 |
| Date Available | 2012-08-30T22:42:50Z |
| Language | en_US |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Sport and Leisure Management |
| Publication Type | Conference Publications (Full Written Paper - Non-Refereed) |
| Publication Type Code | e2 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/46640
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