Exploring College Students' Perceptions of Negative Consequences of Binge Drinking Through Consumer Collages
Author(s)
Kubacki, Krzysztof
Siemieniako, Dariusz
Griffith University Author(s)
Year published
2011
Metadata
Show full item recordAbstract
Binge drinking among young people has become one of the most pressing social problems throughout developed economies. The discussion of its negative consequences has not moved far beyond quantitative research using the factors identified by Wechsler et al. (1994). The purpose of this paper was to investigate students' perceptions of negative consequences of binge drinking using consumer collages. Our findings indicated that young people's perceptions of various negative consequences of binge drinking were much more complex and ambiguous than it was portrayed in earlier studies.Binge drinking among young people has become one of the most pressing social problems throughout developed economies. The discussion of its negative consequences has not moved far beyond quantitative research using the factors identified by Wechsler et al. (1994). The purpose of this paper was to investigate students' perceptions of negative consequences of binge drinking using consumer collages. Our findings indicated that young people's perceptions of various negative consequences of binge drinking were much more complex and ambiguous than it was portrayed in earlier studies.
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Journal Title
European Advances in Consumer Research
Volume
9
Publisher URI
Copyright Statement
Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the author[s] for more information.
Subject
Marketing not elsewhere classified
Marketing
Psychology