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dc.contributor.authorWhitford, M
dc.contributor.editorKenneth Backman
dc.date.accessioned2017-05-03T14:00:35Z
dc.date.available2017-05-03T14:00:35Z
dc.date.issued2009
dc.date.modified2013-06-13T23:19:53Z
dc.identifier.issn1525-9951
dc.identifier.doi10.3727/152599509789659777
dc.identifier.urihttp://hdl.handle.net/10072/47021
dc.description.abstractGuelaguetza is one of Mexico's premiere celebrations of indigenous dance and music. The festival occurs every July in Oaxaca City where it is a premier tourist attraction providing opportunities for socioeconomic growth and development. Yet the festival also creates negative impacts such as commodifi cation and commercialization of the festival, which may lead to the bastardization of culture, including loss of indigenous authenticity and exploitation of local resources. Therefore, the purpose of this study was to critically analyze the positive and negative impacts of the 2007 Guelaguetza in order to determine the extent to which the festival focuses on becoming a tourist attraction at the expense of community celebration. A qualitative research design utilizing the case study approach was employed to analyze positive and negative impacts emerging from the real-world context of the 2007 Guelaguetza. The results of the study revealed that not all that glistens is gold at the festival. Behind the fa硤e of this visually spectacular festival, the Guelaguetza is at real risk of becoming a colorful, attractive, yet meaningless, commercialized tourist venture if tourist and commercial needs are favored at the expense of the people and their traditions. Consequently, now is the time to revisit and redefi ne the purpose of the Guelaguetza to ensure it remains a sociocultural and economically viable annual festival for everyone to enjoy, long into the future.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent115140 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherCognizant Communication Corporation
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto17
dc.relation.ispartofissue3-4
dc.relation.ispartofjournalEvent Management
dc.relation.ispartofvolume12
dc.rights.retentionY
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism management
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350803
dc.titleOaxaca’s Indigenous Guelaguetza Festival: not all that glistens is gold
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2009 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2009
gro.hasfulltextFull Text
gro.griffith.authorWhitford, Michelle M.


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