An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions

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Title An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Author Ross, Mitchell; Grace, Debra Ann
Year Published 2012
Publisher Emerald
Citation Marketing Intelligence and Planning, Vol. 30(4), pp. 402-417
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/02634501211231865
Copyright Statement Copyright 2012 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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