“It's all about the journey”: women and cycling events

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Title “It's all about the journey”: women and cycling events
Author Fullagar, Simone Patricia; Pavlidis, Adele
Journal Name International Journal of Event and Festival Management
Editor Professor Jack Carlsen and Professor Leo Jago
Year Published 2012
Place of publication United Kingdom
Publisher Emerald Group Publishing Limited
Abstract Purpose – The purpose of this paper is to develop a gendered understanding of women's experience of a mass cycle tour event. Design/methodology/approach – This research uses an ethnographic approach to explore women's experiences of a cycle tour event. Qualitative data are analysed through the conceptual framework of post-structural feminism. Findings – Key themes included the meaning of women's cycle tour experience as a “shared journey”, the centrality of the “body” in event design (comfort, safety, enjoyment) and an event culture of “respect” (encouragement, skill development, knowledge sharing). Research limitations/implications – This research is based on a particular sample of women who were largely Anglo-Celtic, middle to lower middle class and middle aged Australians. Hence, this research does not claim to be representative of all women's experiences. Given the strong focus on quantitative research within event management, this research identifies the need for qualitative and feminist approaches. Practical implications – The research findings identify a number of gender issues for professionals to reflexively consider in designing, promoting, managing and evaluating mass cycle tour events. The findings have implications for how active tourism events are conceptualised, promoted and managed as gender inclusive. Social implications – Developing a gender inclusive approach to events can broaden the participant target market and address equity issues relating to women's participation in physical activity. Originality/value – There has been little exploration of the gendered experience or management of events in the literature. Hence, this paper contributes to empirical research and theorising of women's experiences of active tourism events.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/17582951211229708
Copyright Statement Copyright 2012 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 3
Issue Number 2
Page from 149
Page to 170
ISSN 1758-2954
Date Accessioned 2012-06-10
Language en_US
Faculty Griffith Business School
Subject Business and Management; Gender Specific Studies; Social and Cultural Geography
URI http://hdl.handle.net/10072/47112
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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