Born Globals: How are they Different?

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Title Born Globals: How are they Different?
Author Wong, Ho-Yin; Merrilees, Bill
Book Title Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Year Published 2012
Citation United Kingdom: Emerald Group Publishing Limited, 23 pp. 305-329
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/S1474-7979(2012)0000023019
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Book Chapters

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