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dc.contributor.authorWong, Ho-Yin
dc.contributor.authorMerrilees, Bill
dc.contributor.editorK. Scott Swan and Shaoming Zou
dc.date.accessioned2017-10-26T01:31:32Z
dc.date.available2017-10-26T01:31:32Z
dc.date.issued2012
dc.date.modified2013-06-14T00:21:24Z
dc.identifier.isbn9781781900161
dc.identifier.doi10.1108/S1474-7979(2012)0000023019
dc.identifier.urihttp://hdl.handle.net/10072/47177
dc.description.abstractThe purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the results show about a quarter of the samples was born globals. The main differentiating attributes of the born globals versus non-born globals were their international performance, greater international commitment (willingness to invest resources into international ventures), smaller size of firms, and speed to market. Alternatively, there were several marketing capabilities, such as market orientation and brand adaptation, which were not superior for born globals.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group Publishing Limited
dc.publisher.placeUnited Kingdom
dc.relation.ispartofbooktitleInterdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
dc.relation.ispartofchapter15
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom305
dc.relation.ispartofpageto329
dc.relation.ispartofvolume23
dc.rights.retentionN
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150503
dc.subject.fieldofresearchcode1505
dc.titleBorn Globals: How are they Different?
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.date.issued2012
gro.hasfulltextNo Full Text
gro.griffith.authorMerrilees, Bill J.


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