Born Globals: How are they Different?

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Title Born Globals: How are they Different?
Author Wong, Ho-Yin; Merrilees, Bill
Book Title Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Year Published 2012
Place of publication United Kingdom
Publisher Emerald Group Publishing Limited
Abstract The purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the results show about a quarter of the samples was born globals. The main differentiating attributes of the born globals versus non-born globals were their international performance, greater international commitment (willingness to invest resources into international ventures), smaller size of firms, and speed to market. Alternatively, there were several marketing capabilities, such as market orientation and brand adaptation, which were not superior for born globals.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/S1474-7979(2012)0000023019
Volume 23
Chapter Number 15
Page from 305
Page to 329
ISBN 9781781900161
Date Accessioned 2012-09-03
Date Available 2013-06-14T00:21:24Z
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
URI http://hdl.handle.net/10072/47177
Publication Type Book Chapters
Publication Type Code b1

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