The impact of brand extensions on parent brand relationship equity

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Title The impact of brand extensions on parent brand relationship equity
Author Dwivedi, Abhishek; Merrilees, Bill
Year Published 2012
Publisher Palgrave Macmillan
Citation Journal of Brand Management, Vol. 19(5), pp. 377-390
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1057/bm.2011.46
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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