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dc.contributor.authorRaybould, Mike
dc.contributor.authorFredline, Liz
dc.date.accessioned2017-05-03T13:02:42Z
dc.date.available2017-05-03T13:02:42Z
dc.date.issued2012
dc.date.modified2013-06-06T23:13:54Z
dc.identifier.issn1758-2954
dc.identifier.doi10.1108/17582951211229735
dc.identifier.urihttp://hdl.handle.net/10072/47214
dc.description.abstractPurpose - The purpose of this paper is to investigate whether providing additional prompts in a visitor expenditure survey results in higher reported expenditure. Design/methodology/approach - Respondents to a self-completion survey of event visitors were randomly allocated either an aggregated or disaggregated expenditure format in a quasi-experimental design. ANOVA is used to identify significant differences in mean reported expenditure to the alternative formats. Findings - The research finds that provision of additional prompts in the expenditure module of a visitor survey results in higher reported expenditures in half the expenditure categories and, most importantly, in total expenditure. Research limitations/implications - Collection of accurate visitor expenditure data is critical to estimation of the economic benefits of tourism and special events. Over or under estimation of direct expenditures associated with an event may have implications for future investment in the event by public and/or private agencies. Originality/value - Very few field tests of this fundamental issue in measurement error have been reported in the tourism literature. The few reported examples have tended to report results inconsistent with a priori expectations, although they have been based on very small sample size and therefore are limited by low power. This study is based on a large sample size and produces results consistent with a priori expectations.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group Publishing Limited
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom201
dc.relation.ispartofpageto211
dc.relation.ispartofissue2
dc.relation.ispartofjournalInternational Journal of Event and Festival Management
dc.relation.ispartofvolume3
dc.rights.retentionY
dc.subject.fieldofresearchImpacts of Tourism
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150601
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1506
dc.titleAn investigation of measurement error in visitor expenditure surveys
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2012
gro.hasfulltextNo Full Text
gro.griffith.authorFredline, Liz D.


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