Examining the antecedents of positive employee brand-related attitudes and behaviours

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Title Examining the antecedents of positive employee brand-related attitudes and behaviours
Author King, Ceridwyn; Grace, Debra Ann
Year Published 2012
Publisher Emerald Group Publishing Limited
Citation European Journal of Marketing, Vol. 46(3/4), pp. 469-488
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/03090561211202567
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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