Making a difference: Empowerment as an outcome of charity sport event participation

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Title Making a difference: Empowerment as an outcome of charity sport event participation
Author Filo, Kevin Robert; Groza, Mark; Fairley, Sheranne
Publication Title Proceedings of 2010 AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing
Editor E. Iyer
Year Published 2010
Place of publication Boston, United States
Publisher AMA
Abstract Charity sport events provide charitable organizations with a mechanism in which the meaning and mission of the charity can be communicated to a large participant base. Making a difference, and affecting social change, represent objectives that can also be communicated. Accomplishing these objectives can be facilitated through empowering participants. The purpose of this research is to examine how charity sport events impact participant belief in advancing social change. Two studies were conducted to achieve this research purpose. First, quantitative data were collected to examine the proposition that attachment to the charity sport event mediates the relationship between recreation and charity motives and empowerment. Second, qualitative data were collected to further explore empowerment and potential contributing factors. Findings reveal empowerment as an outcome of charity sport event participation, with a number of different contributing factors
Peer Reviewed Yes
Published Yes
Publisher URI http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2010/default.aspx
ISBN 9781617822537
Conference name Summer AMA 2010
Location Boston, MA, USA
Date From 2010-08-13
Date To 2010-08-16
URI http://hdl.handle.net/10072/47252
Date Accessioned 2011-11-02
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Sport and Leisure Management
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1d

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