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dc.contributor.authorFilo, Kevin
dc.contributor.authorGroza, Mark
dc.contributor.authorFairley, Sheranne
dc.contributor.editorE. Iyer
dc.date.accessioned2017-05-03T15:02:47Z
dc.date.available2017-05-03T15:02:47Z
dc.date.issued2010
dc.date.modified2013-05-30T01:01:32Z
dc.identifier.refurihttp://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx
dc.identifier.urihttp://hdl.handle.net/10072/47252
dc.description.abstractCharity sport events provide charitable organizations with a mechanism in which the meaning and mission of the charity can be communicated to a large participant base. Making a difference, and affecting social change, represent objectives that can also be communicated. Accomplishing these objectives can be facilitated through empowering participants. The purpose of this research is to examine how charity sport events impact participant belief in advancing social change. Two studies were conducted to achieve this research purpose. First, quantitative data were collected to examine the proposition that attachment to the charity sport event mediates the relationship between recreation and charity motives and empowerment. Second, qualitative data were collected to further explore empowerment and potential contributing factors. Findings reveal empowerment as an outcome of charity sport event participation, with a number of different contributing factors
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherAMA
dc.publisher.placeBoston, United States
dc.publisher.urihttp://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2010/default.aspx
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameSummer AMA 2010
dc.relation.ispartofconferencetitleProceedings of 2010 AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing
dc.relation.ispartofdatefrom2010-08-13
dc.relation.ispartofdateto2010-08-16
dc.relation.ispartoflocationBoston, MA, USA
dc.rights.retentionY
dc.subject.fieldofresearchSport and Leisure Management
dc.subject.fieldofresearchcode150404
dc.titleMaking a difference: Empowerment as an outcome of charity sport event participation
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorFilo, Kevin R.


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    Contains papers delivered by Griffith authors at national and international conferences.

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