Cooling Off and Backing Out: Understanding Consumer Decisions to Rescind a Product Purchase

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Title Cooling Off and Backing Out: Understanding Consumer Decisions to Rescind a Product Purchase
Author Sparks, Beverley; Bradley, Graham Leslie; Jennings, Gayle Ruth; Johnston, Nicole Renae
Year Published 2012
Publisher Elsevier
Citation Journal of Business Research, Vol. n/a, pp. 1-8
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.jbusres.2012.06.003
Research Centre Behavioural Basis of Health; Griffith Institute For Tourism; Griffith Health Institute
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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