Employee brand equity: Scale development and validation

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Title Employee brand equity: Scale development and validation
Author King, Ceridwyn; Grace, Debra Ann; Funk, Daniel Carl
Year Published 2012
Publisher Palgrave McMillian
Citation Journal of Brand Management, Vol. 19, pp. 268-288
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1057/bm.2011.44
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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