Employee brand equity: Scale development and validation

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Title Employee brand equity: Scale development and validation
Author King, Ceridwyn; Grace, Debra Ann; Funk, Daniel Carl
Journal Name Journal of Brand Management
Year Published 2012
Place of publication United Kingdom
Publisher Palgrave McMillian
Abstract This article builds on the internal brand management (IBM) literature through the conceptualisation and operationalisation of the ‘ employee brand equity ’ construct in order to assess the effectiveness of IBM activities. The aim of the article is to develop and validate an employee brand equity (EBE) scale. The study includes a four-phase process, with four data collections using a total of 752 respondents. The data analyses indicate that the resulting 11-item (3-factor) EBE scale has face, content, convergent and discriminant validity and is reliable across the samples. The EBE scale is a multidimensional, yet parsimonious scale; it has the potential for significant use in the development and testing of the IBM theory by academics, as well as being a key performance measure for practitioners seeking greater accountability.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1057/bm.2011.44
Volume 19
Page from 268
Page to 288
ISSN 1350-231X
Date Accessioned 2012-07-10
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Business and Management
URI http://hdl.handle.net/10072/47314
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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