The use of negotiation strategies among recreational participants with different involvement levels: the case of recreational swimmers

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Title The use of negotiation strategies among recreational participants with different involvement levels: the case of recreational swimmers
Author Alexandris, Kostas; Kouthouris, Charilaos; Funk, Daniel Carl; Tziouma, Olga
Journal Name Leisure Studies
Year Published 2012
Place of publication United Kingdom
Publisher Routledge
Abstract This paper is aimed to segment recreational swimmers according to their involvement level, profile the involvement groups according to demographic variables, and further test the role of negotiation strategies in the development of swimming involvement. Two hundred and sixty (N = 260) recreational swimmers participated in the study and completed Kyle et al.’s three-facet involvement scale and Alexandris et al.’s five-dimension leisure negotiation scale. The results of cluster analysis revealed three distinct involvement groups: high, medium and low involved recreational swimmers. The high involved group consisted mainly of females, middle-aged and married individuals; the medium involved group did not have a clear demographic profile, while the low involved group consisted mainly of males and young individuals. The three involvement groups had statistical significant scores in all the five negotiation strategy dimensions, with the high involved individuals having the highest scores and the low involved individuals having the lowest ones. These results provide empirical support for the negotiation proposition, which was developed by Jackson, Crawford, and Godbey. They further contribute to the existing leisure literature by showing how demographic segmentation can be used in combination with psychographic variables in order to profile groups of participants.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/02614367.2012.660189
Volume n/a
Page from 1
Page to 19
ISSN 0261-4367
Date Accessioned 2012-07-10
Date Available 2013-06-04T23:40:10Z
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Sport and Leisure Management
URI http://hdl.handle.net/10072/47334
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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