Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment

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Title Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment
Author Kaplanidou, Kyriaki (Kiki); Jordan, Jeremy S.; Funk, Daniel Carl; Ridinger, Lynn L.
Journal Name Journal of Sport Management
Year Published 2012
Place of publication United States
Publisher Human Kinetics
Abstract Hosting recurring sport events can be a solution for sustainable tourism development resulting in destination loyalty and higher place attachment levels. This study proposes active event sport tourists may include in their destination perceptions a number of destination and event attributes, given the direct association of the event with the place. The feasibility of the convergence of event and destination image attributes in one scale was explored and that scale’s influence on place attachment and on specific active sport tourists’ behaviors was examined. Data were collected from sport event tourist participants (n = 2,015) at a recurring marathon event via an online survey. Exploratory factor analysis confirmed the factor structure of destination image to include event characteristics. Regression analysis was used to test the impact of destination image factors on behavioral intentions and place attachment and supported the predictive validity of destination image factors. Implications for event and destination marketers are discussed.
Peer Reviewed Yes
Published Yes
Publisher URI http://journals.humankinetics.com/jsm-back-issues/jsm-volume-26-issue-3-may/recurring-sport-events-and-destination-image-perceptions-tourist-behavioral-intentions-and-place-attachment
Volume 26
Page from 237
Page to 248
ISSN 0888-4773
Date Accessioned 2012-07-10
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Sport and Leisure Management
URI http://hdl.handle.net/10072/47346
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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