Customer Engagement with Tourism Brands: Scale Development and Validation

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Title Customer Engagement with Tourism Brands: Scale Development and Validation
Author So, Kevin; King, Ceridwyn; Sparks, Beverley
Year Published 2012
Publisher Sage Publications
Citation Journal of Hospitality & Tourism Research, Vol. n/a, pp. 1-27
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1177/1096348012451456
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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