Multiple stakeholders and multiple city brand meanings

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Title Multiple stakeholders and multiple city brand meanings
Author Merrilees, Bill; Miller, Dale; Herington, Carmel Ann
Year Published 2012
Publisher Emerald Group Publishing Limited
Citation European Journal of Marketing, Vol. 46(7/8), pp. 1032-1047
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/03090561211230188
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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