Australian franchising research: Review, synthesis and future research directions

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Title Australian franchising research: Review, synthesis and future research directions
Author Wright, Owen; McAuley, Andrew
Editor Lester Johnson
Year Published 2012
Publisher Elsevier Ltd
Citation Australasian Marketing Journal, Vol. 20(2), pp. 158-163
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.ausmj.2011.10.002
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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