Australian franchising research: Review, synthesis and future research directions

There are no files associated with this record.

Title Australian franchising research: Review, synthesis and future research directions
Author Wright, Owen; McAuley, Andrew
Journal Name Australasian Marketing Journal
Editor Lester Johnson
Year Published 2012
Place of publication United Kingdom
Publisher Elsevier Ltd
Abstract This article represents a brief history of the development of franchising in Australia and its regulatory framework and links this to an analysis of relevant research. Findings indicate a disparate ad hoc approach to research including scoping studies at the embryonic stage of franchise development; significant evidence of census style research culminating in a trajectory of disparate studies utilising more sophisticated research methods. For franchising research to advance there appears to be a need to interface with other research domains in SME and entrepreneurship research, extend the range of issues which are the subject of franchising research; begin longitudinal studies in order to better understand change over time; promote studies which have a sectoral focus in order to improve knowledge and understanding at that level of analysis; and, increase the representation of cross-border/cultural research in the volume of work being undertaken.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.ausmj.2011.10.002
Volume 20
Issue Number 2
Page from 158
Page to 163
ISSN 1441-3582
Date Accessioned 2012-07-23
Date Available 2013-06-11T00:39:42Z
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
URI http://hdl.handle.net/10072/47365
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

Brief Record

Griffith University copyright notice