Australian franchising research: Review, synthesis and future research directions

There are no files associated with this record.

Title Australian franchising research: Review, synthesis and future research directions
Author Wright, Owen; McAuley, Andrew
Journal Name Australasian Marketing Journal
Editor Lester Johnson
Year Published 2012
Place of publication United Kingdom
Publisher Elsevier Ltd
Abstract This article represents a brief history of the development of franchising in Australia and its regulatory framework and links this to an analysis of relevant research. Findings indicate a disparate ad hoc approach to research including scoping studies at the embryonic stage of franchise development; significant evidence of census style research culminating in a trajectory of disparate studies utilising more sophisticated research methods. For franchising research to advance there appears to be a need to interface with other research domains in SME and entrepreneurship research, extend the range of issues which are the subject of franchising research; begin longitudinal studies in order to better understand change over time; promote studies which have a sectoral focus in order to improve knowledge and understanding at that level of analysis; and, increase the representation of cross-border/cultural research in the volume of work being undertaken.
Peer Reviewed Yes
Published Yes
Alternative URI
Volume 20
Issue Number 2
Page from 158
Page to 163
ISSN 1441-3582
Date Accessioned 2012-07-23
Language en_US
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

Show simple item record

Griffith University copyright notice