Reading as a method of inquiry: Representations of the born global

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Title Reading as a method of inquiry: Representations of the born global
Author McGaughey, Sara
Journal Name Management International Review
Year Published 2006
Place of publication Germany
Publisher Springer Gabler
Abstract There exists a tension between the texture and complexity of what we investigate in IB and how we often convey to others our interpretations through research representations. Constructing rich, meaning-laden representations of IB research demands greater attention to not only how we write, but also how we read. For illustration, three different 'readings' of a Born Global narrative are offered. Through the act of interpretation, reading becomes a qualitative method of inquiry. Diverse readings challenge conventions, prompting new questions and alternative ways of describing and explaining IB.
Peer Reviewed Yes
Published Yes
Alternative URI
Volume 46
Issue Number 4
Page from 461
Page to 480
ISSN 0938-8249
Date Accessioned 2012-07-06
Language en_US
Research Centre Griffith Asia Institute
Faculty Griffith Business School
Subject International Business
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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