Rebuilding community corporate brands: A total stakeholder involvement approach

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Title Rebuilding community corporate brands: A total stakeholder involvement approach
Author Miller, Dale; Merrilees, Bill
Year Published 2013
Publisher Elsevier
Citation Journal of Business Research, Vol. 66(2), pp. 172-179
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.jbusres.2012.07.010
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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