Measuring Consumers’ Emotional Reactions to Company Crises: Scale Development and Implications

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Title Measuring Consumers’ Emotional Reactions to Company Crises: Scale Development and Implications
Author McDonald, Lynette; Glendon, Ian; Sparks, Beverley
Year Published 2012
Publisher Association for Consumer Research
Citation Advances in Consumer Research, Vol. 39, pp. 333-341
Peer Reviewed Yes
Published Yes
Publisher URI http://www.acrwebsite.org/volumes/
Copyright Statement Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the authors for more information.
Research Centre Behavioural Basis of Health; Griffith Institute For Tourism; Centre for Work, Organisation and Wellbeing; Griffith Health Institute
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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