Relationship quality between exhibitors and organizers: A perspective from Mainland China’s exhibition industry

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Title Relationship quality between exhibitors and organizers: A perspective from Mainland China’s exhibition industry
Author Jin, Xin; Weber, Karin; Bauer, Thomas
Journal Name International Journal of Hospitality Management
Year Published 2012
Place of publication United Kingdom
Publisher Elsevier
Abstract Despite the fact that many destinations around the world have invested significant resources to build large-scale exhibition centers and host exhibitions to gain both economic and non-economic benefits (e.g., Jago and Deery, 2010), there is a paucity of research on exhibitions in general, and on the relationships among key stakeholders in particular. This study aims to address this research gap by investigating the relationship between exhibitors and exhibition organizers in view of its potential to significantly affect the success of a particular exhibition, and in the broader context the success of exhibition destinations. A survey collected 616 responses from exhibitors exhibiting at nine trade fairs in four cities in Mainland China. Study findings confirmed that exhibitors’ relationship quality with organizers is a second-order construct composed of four factors: (1) service quality and relationship satisfaction, (2) trust and affective commitment, (3) communication, and (4) calculative commitment. Furthermore, perceived relationship quality differed significantly, depending on key characteristics of organizers and exhibitors. Potential reasons that might contribute to these differences are explored and implications are discussed.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.ijhm.2012.02.012
Volume 31
Issue Number 4
Page from 1222
Page to 1234
ISSN 0278-4319
Date Accessioned 2012-11-02
Date Available 2013-06-03T00:35:08Z
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism Marketing
URI http://hdl.handle.net/10072/47582
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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