Pioneering Asian Franchise Brands: Pho24 in Vietnam

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Title Pioneering Asian Franchise Brands: Pho24 in Vietnam
Author Frazer, Lorelle; Merrilees, Bill
Year Published 2012
Publisher Routledge
Citation Journal of Marketing Channels, Vol. 19(4), pp. 295-309
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/1046669X.2012.700264
Copyright Statement Copyright 2012 Taylor & Francis. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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