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Images of Identity in Consumer Research: A Study of the Worship, Experimentation, Community and Domination of Signs

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Title Images of Identity in Consumer Research: A Study of the Worship, Experimentation, Community and Domination of Signs
Author Cherrier, Helene; Gurrieri, Lauren Kate
Journal Name Advances in Consumer Research
Editor Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca Ratner
Year Published 2012
Place of publication United States
Publisher Association for Consumer Research
Abstract This paper seeks to understand how consumers negotiate contested symbolic meanings 'permanently' marked on the body. It offers four images of identity - assumed, trialled, tribal and trapped. In doing so, the research aims to provide a metaphorical understanding of identity work in consumer research.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.acrwebsite.org/volumes/
Copyright Statement Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the authors for more information.
Volume 39
Page from 360
Page to 365
ISSN 0098-9258
Date Accessioned 2012-01-19; 2012-11-16T06:30:38Z
Date Available 2012-11-16T06:30:38Z
Faculty Griffith Business School
Subject Marketing
URI http://hdl.handle.net/10072/47661
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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