What makes theatrical performances successful in China's tourism industry?

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Title What makes theatrical performances successful in China's tourism industry?
Author Song, Hanqun; Cheung, Catherine
Journal Name Journal of China Tourism Research
Year Published 2012
Place of publication United States
Publisher Routledge
Abstract This study aims to explore the factors affecting the success of a popular tourist product, namely, theatrical performance, within the context of China's tourism industry and develop a model based on previously successful productions. Using qualitative software, 22 Chinese-language articles on theatrical performances are analyzed to generate a list of success factors, classified as internal and external. The internal factors are storyline and performing, market positioning and marketing strategy, investment and financial support, operation and management, performing team, outdoor venue, indoor/outdoor stage supporting facilities, continuous improvement, and production team. The external factors are collaboration between cultural industries and local tourism, government support, privatization, and social and cultural effect. This study also provides suggestions for the future development of theatrical performances in China.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/19388160.2012.677365
Copyright Statement Copyright 2012 Taylor & Francis. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Volume 8
Issue Number 2
Page from 159
Page to 173
ISSN 1938-8160
Date Accessioned 2012-08-22
Language en_US
Faculty Griffith Business School
Subject Tourism Management
URI http://hdl.handle.net/10072/47685
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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