How do we ‘Measure Up’?: A critical analysis of knowledge translation in a health social marketing campaign

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Title How do we ‘Measure Up’?: A critical analysis of knowledge translation in a health social marketing campaign
Author Sebar, Bernadette; Lee, Jessica
Publication Title 2012 International Social Marketing Conference: Delve Deeper
Editor Kubacki, K and Rundle-Thiele, S
Year Published 2012
Publisher Griffith University
Peer Reviewed Yes
Published Yes
Publisher URI http://www.aasm.org.au/past-conferences/
Alternative URI http://www.griffith.edu.au/__data/assets/pdf_file/0008/451358/2012-ism-conference-proceedings.pdf
Copyright Statement Copyright remains with the authors 2012. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors.
Research Centre Population and Social Health Research Program
Faculty Griffith Health Faculty
Publication Type Conference Publications (Full Written Paper - Refereed)

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