Using focus groups to investigate new ideas: Principles and an example of Internet-facilitated relationships in a regional financial services institution
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| Title | Using focus groups to investigate new ideas: Principles and an example of Internet-facilitated relationships in a regional financial services institution |
|---|---|
| Author | Sweeney, Arthur; Perry, Chad |
| Book Title | Applying Qualitative Methods to Marketing Management Research |
| Editor | Renate Buber, Johannes Gadner and Lyn Richards |
| Year Published | 2004 |
| Citation | New York: Palgrave Macmillan pp. 105-122 |
| Peer Reviewed | Yes |
| Published | Yes |
| Faculty | Griffith Business School |
| Publication Type | Book Chapters |
Please use this identifier to cite this record: http://hdl.handle.net/10072/480
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