Using focus groups to investigate new ideas: Principles and an example of Internet-facilitated relationships in a regional financial services institution

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Title Using focus groups to investigate new ideas: Principles and an example of Internet-facilitated relationships in a regional financial services institution
Author Sweeney, Arthur; Perry, Chad
Book Title Applying Qualitative Methods to Marketing Management Research
Editor Renate Buber, Johannes Gadner and Lyn Richards
Year Published 2004
Citation New York: Palgrave Macmillan pp. 105-122
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Book Chapters

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