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dc.contributor.authorGriffin, D
dc.contributor.authorO'cass, A
dc.contributor.editorWalter W Wymer Jr
dc.date.accessioned2017-05-03T14:03:32Z
dc.date.available2017-05-03T14:03:32Z
dc.date.issued2004
dc.date.modified2009-10-14T22:13:07Z
dc.identifier.issn1049-5142
dc.identifier.doi10.1300/J054v12n02_06
dc.identifier.urihttp://hdl.handle.net/10072/5410
dc.description.abstractThe marketing of social issues has become a significant area of government, public sector and nonprofit activity over recent times. However, consumer behavior oriented research is quite sparse and as such, furthering our understanding of consumer behavior related to social issues has both practical, as well as theoretical importance. This study examines the relationships between social issue involvement and susceptibility to interpersonal influence for social issues with attitudes toward social issues and intention to comply with a social marketing campaign. Data were gathered for two social issues from a convenience sample of individuals aged between 17 and 30. The results indicate that differing relationships were found with susceptibility to interpersonal influence, involvement and attitudes and intention to comply between the identified campaigns.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherHaworth Press, Inc.
dc.publisher.placeUnited States
dc.publisher.urihttp://www.informaworld.com/smpp/title~content=t792306939~db=all
dc.relation.ispartofpagefrom105
dc.relation.ispartofpageto127
dc.relation.ispartofedition2004
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Nonprofit & Public Sector Marketing
dc.relation.ispartofvolume12
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.titleExploring Anti-Smoking and Anti-Binge Drinking Issues in the Context of Generally Accepted Consumer Theory
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2004 Haworth Press. Please refer to the journal link for access to the definitive, published version.
gro.date.issued2004
gro.hasfulltextNo Full Text
gro.griffith.authorGriffin, Deborah


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