Social Marketing: Who Really Gets the Message?

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Title Social Marketing: Who Really Gets the Message?
Author Griffin, Deborah; O'Cass, Aron
Editor Walter W Wymer Jr.
Year Published 2004
Publisher Haworth Press, Inc.
Citation Journal of Nonprofit & Public Sector Marketing, Vol. 12(2), pp. 129-147
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2004 Haworth Press. Reproduced in accordance with the copyright policy of the publisher. This journal is available online - use hypertext links. This is the author-manuscript version of this paper.
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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