The effect of provocation in the form of mild erotica on attitude to the ad and corporate image

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Title The effect of provocation in the form of mild erotica on attitude to the ad and corporate image
Author Pope, Nigel Kenneth; Voges, Kevin E.; Brown, Mark R.
Editor Russell Laczniak
Year Published 2004
Publisher M.E. Sharpe, Inc./American Academy of Advertising
Citation Journal of Advertising, Vol. 33(1), pp. 69-82
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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