The effect of provocation in the form of mild erotica on attitude to the ad and corporate image
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| Title | The effect of provocation in the form of mild erotica on attitude to the ad and corporate image |
|---|---|
| Author | Pope, Nigel Kenneth; Voges, Kevin E.; Brown, Mark R. |
| Editor | Russell Laczniak |
| Year Published | 2004 |
| Publisher | M.E. Sharpe, Inc./American Academy of Advertising |
| Citation | Journal of Advertising, Vol. 33(1), pp. 69-82 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/5413
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