The effect of provocation in the form of mild erotica on attitude to the ad and corporate image
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| Title | The effect of provocation in the form of mild erotica on attitude to the ad and corporate image |
|---|---|
| Author | Pope, Nigel Kenneth; Voges, Kevin E.; Brown, Mark R. |
| Journal Name | Journal of Advertising |
| Editor | Russell Laczniak |
| Year Published | 2004 |
| Place of publication | Iowa, USA |
| Publisher | M.E. Sharpe, Inc./American Academy of Advertising |
| Peer Reviewed | Yes |
| Published | Yes |
| Volume | 33 |
| Issue Number | 1 |
| Edition | Spring |
| Page from | 69 |
| Page to | 82 |
| ISSN | 0091-3367 |
| Date Accessioned | 2005-02-21 |
| Date Available | 2007-03-18T21:41:34Z |
| Language | en_AU |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/5413 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/5413
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