The effect of provocation in the form of mild erotica on attitude to the ad and corporate image

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Title The effect of provocation in the form of mild erotica on attitude to the ad and corporate image
Author Pope, Nigel Kenneth; Voges, Kevin E.; Brown, Mark R.
Journal Name Journal of Advertising
Editor Russell Laczniak
Year Published 2004
Place of publication Iowa, USA
Publisher M.E. Sharpe, Inc./American Academy of Advertising
Peer Reviewed Yes
Published Yes
Volume 33
Issue Number 1
Edition Spring
Page from 69
Page to 82
ISSN 0091-3367
Date Accessioned 2005-02-21
Date Available 2007-03-18T21:41:34Z
Language en_AU
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/5413
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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