Exploring consumer experiences with a service brand

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Title Exploring consumer experiences with a service brand
Author O'Cass, Aron; Grace, Debra Ann
Editor Professor Michelle A. Morganosky, Dr Richard C Leventhal
Year Published 2004
Publisher Emerald Group Publishing Limited
Citation Journal of Product & Brand Management, Vol. 13(4), pp. 257-268
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/1061-0421.htm
Alternative URI http://dx.doi.org/10.1108/10610420410546961
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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