Service brands and communication effects

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Title Service brands and communication effects
Author O'Cass, Aron; Grace, Debra Ann
Editor Philip J Kitchen (Editor-in-Chief), Patrick de Pelsmacker (Managing Editor)
Year Published 2004
Publisher Routledge
Citation Journal of Marketing Communications, Vol. 10, pp. 241-254
Peer Reviewed Yes
Published Yes
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Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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