Service brands and communication effects

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Title Service brands and communication effects
Author O'Cass, Aron; Grace, Debra Ann
Editor Philip J Kitchen (Editor-in-Chief), Patrick de Pelsmacker (Managing Editor)
Year Published 2004
Publisher Routledge
Citation Journal of Marketing Communications, Vol. 10, pp. 241-254
Peer Reviewed Yes
Published Yes
Publisher URI http://www.informaworld.com/smpp/content~content=a714023949~db=all~order=page
Alternative URI http://dx.doi.org/10.1080/1352726042000228286
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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