Service brands and communication effects

There are no files associated with this record.

Title Service brands and communication effects
Author O'Cass, Aron; Grace, Debra Ann
Journal Name Journal of Marketing Communications
Editor Philip J Kitchen (Editor-in-Chief), Patrick de Pelsmacker (Managing Editor)
Year Published 2004
Place of publication United Kingdom
Publisher Routledge
Peer Reviewed Yes
Published Yes
Publisher URI http://www.informaworld.com/smpp/content~content=a714023949~db=all~order=page
Alternative URI http://dx.doi.org/10.1080/1352726042000228286
Volume 10
Page from 241
Page to 254
ISSN 1352-7266
Date Accessioned 2004-12-07
Date Available 2009-01-12T06:22:50Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/5422
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

Show simple item record

Griffith University copyright notice