Service brands and communication effects
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| Title | Service brands and communication effects |
|---|---|
| Author | O'Cass, Aron; Grace, Debra Ann |
| Journal Name | Journal of Marketing Communications |
| Editor | Philip J Kitchen (Editor-in-Chief), Patrick de Pelsmacker (Managing Editor) |
| Year Published | 2004 |
| Place of publication | United Kingdom |
| Publisher | Routledge |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.informaworld.com/smpp/content~content=a714023949~db=all~order=page |
| Alternative URI | http://dx.doi.org/10.1080/1352726042000228286 |
| Volume | 10 |
| Page from | 241 |
| Page to | 254 |
| ISSN | 1352-7266 |
| Date Accessioned | 2004-12-07 |
| Date Available | 2009-01-12T06:22:50Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| URI | http://hdl.handle.net/10072/5422 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/5422
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