Service brands and communication effects

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Title Service brands and communication effects
Author O'Cass, Aron; Grace, Debra Ann
Journal Name Journal of Marketing Communications
Editor Philip J Kitchen (Editor-in-Chief), Patrick de Pelsmacker (Managing Editor)
Year Published 2004
Place of publication United Kingdom
Publisher Routledge
Peer Reviewed Yes
Published Yes
Publisher URI
Alternative URI
Volume 10
Page from 241
Page to 254
ISSN 1352-7266
Date Accessioned 2004-12-07
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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